Wednesday, October 05, 2005

I'd like to give the world a Coke

Of course, we also enjoy highlighting good examples around here, so a hardy congrats and thank you very much to National Geographic News writer Brian Handwerk for keeping it straight in his story on history's 6 most influential beverages:

While Coke may not always produce a smile, a survey by the Economist magazine (Standage's employer), suggests that the soft drink's presence is a great indicator of happy citizens. When countries were polled for happiness, as defined by a United Nations index, high scores correlated with sales of Coca-Cola.

"It's not because [Coke] makes people happy, but because [its] sales happen in the dynamic free-market economies that tend to produce happy people," Standage said.

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